| Description | This chapter sets forth limitations on advertising of alcoholic beverages by manufacturers, distributors, and retailers. |
| State Authority | Title 4.1, Code of Virginia |
| Federal Authority | None entered |
| Text of Regulation | Link to Virginia Administrative Code |
| Goals of Regulation | To promote the public health, safety, and welfare by promoting moderation in alcoholic beverage advertising, while allowig manufacturers, distributors, and retailers a reasonable opportunity to promote their products in the marketplace. |
| Meetings | See all meetings (3) relating to this chapter. |
| Name / Title: | LaTonya D. Hucks-Watkins / Senior Legal Counsel |
| Address: |
7450 Freight Way Mechanicsville, VA 23116 |
| Email Address: | latonya.hucks-watkins@virginiaabc.com |
| Telephone: | (804)213-4698 FAX: (804)213-4574 TDD: ()- |
| Current Actions | ||
| Action Title | Latest Stage | Status |
|---|---|---|
| Chapter 20 Regulatory Reform and Periodic Review | Final | Submitted to the Registrar and awaiting publication (12/30/2024). |
| Past Actions | ||
| Action Title | Latest Stage | Status |
|---|---|---|
| Electronic Rebates | Fast-Track | Stage complete. This regulation became effective on 02/07/2022. |
| Advertising Print and Electronic Media - College Publications | Fast-Track | Stage complete. This regulation became effective on 07/15/2016. |
| Alcoholic beverage advertising on outdoor signs and billboards | Final | Stage complete. This regulation became effective on 12/18/2013. |
| Updating Advertising Regulations as a Result of Periodic Review | Final | Stage complete. This regulation became effective on 12/18/2013. |
| Amendments to Advertising and Tied-House Regulations to conform to recent General Assembly action and to simplify and update them. | Final | Stage complete. This regulation became effective on 03/05/2010. |
Use of Athletes and Novelty and Specialty Items
|
Final | Stage complete. This regulation became effective on 08/28/2002. |
| Withdrawn Actions | ||
| Action Title | Latest Stage | Status |
|---|---|---|
| Revisions as a Result of Periodic Review | NOIRA | Stage withdrawn on 08/11/2006 after the comment period had ended. |
| Advertising Rule Revisions | NOIRA | Stage withdrawn on 07/30/2004 after the comment period had ended. |
| Periodic Reviews | ||
| Last Activity | Status | |
|---|---|---|
| 2/4/2019 Agency Completed | Amend | |
| 9/27/2011 Agency Completed | Amend | |
| 1/26/2004 Agency Completed | Amend | |
| 5/1/2001 Agency Completed | Amend | |