Virginia Regulatory Town Hall
Agency
Virginia Alcoholic Beverage Control Authority
 
Board
Virginia Alcoholic Beverage Control Board of Directors
 
chapter
Advertising [3 VAC 5 ‑ 20]
Action Updating Advertising Regulations as a Result of Periodic Review
Stage NOIRA
Comment Period Ended on 8/29/2012
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8/29/12  4:26 pm
Commenter: John Blair Reeves Citizen, father of 2 children& grandfather of 5(so far)

Va. ABC Regs.- Inadequate Benefits/ pros for more liquor coupons &/or related promotions
 

Do not allow instantly redeemable manufacturer coupons.

Per *many academic and U.S. Gov. studies plus practical and business sense:

1) Alcohol consumption is responsive to price. Studies showed higher alcohol prices were consistent with fewer motor vehicle crashes and fatalities, less alcohol-impaired driving, less violence and fewer deaths.

2)Youth are particularly sensitive to price.  And in Va., far too many youth now are harmed/ killed from DUIs/ incidents affected by alcohol impairment.

*Do not lower the price of alcohol by allowing manufacturer coupons.

* Too few Benefits/ Pros presented/ in the record, versus the hugh Costs/ Cons with this reg. proposal.

CommentID: 23866