Action | Updating Advertising Regulations as a Result of Periodic Review |
Stage | NOIRA |
Comment Period | Ended on 8/29/2012 |
Do not allow instantly redeemable manufacturer coupons.
Per *many academic and U.S. Gov. studies plus practical and business sense:
1) Alcohol consumption is responsive to price. Studies showed higher alcohol prices were consistent with fewer motor vehicle crashes and fatalities, less alcohol-impaired driving, less violence and fewer deaths.
2)Youth are particularly sensitive to price. And in Va., far too many youth now are harmed/ killed from DUIs/ incidents affected by alcohol impairment.
*Do not lower the price of alcohol by allowing manufacturer coupons.
* Too few Benefits/ Pros presented/ in the record, versus the hugh Costs/ Cons with this reg. proposal.