Everyone knows, and the data proves, that when the cost of a product goes down, more people will buy it. This certainly applies to alcohol, especially when we're talking about young people. Discount coupons reduce the cost of alcohol, thus encouraging people to drink more. Why, when we already have a horrible problem with alcohol abuse and binge drinking would we want to encourage people to drink more. It's dangerous and it costs private business and the state millions of dollars each year to address the problems created by problem drinking. Please don't allow couponing.