Virginia Regulatory Town Hall
Virginia Alcoholic Beverage Control Authority
Virginia Alcoholic Beverage Control Board of Directors
Retail Operations [3 VAC 5 ‑ 50]
Happy Hour Advertising
Action 5086
General Information
Action Summary The purpose of this action is to amend 3VAC5-50-160 such that advertising of happy hour is permitted so long as the advertisement does not advertise pricing and does not tend to induce minors or other interdicted individuals to drink, or encourage persons to drink in excess. 3VAC5-50-160 is further amended to delete superfluous provisions that appear in other sections of Title 3 of the Virginia Administrative Code. 3VAC5-50-160(E) is added to provide a provision that the regulation is subject to and shall be adhered to in a manner consistent with all other regulations of the Authority.
Chapters Affected Only affects this chapter.
Executive Branch Review This action will go through the normal Executive Branch Review process.
RIS Project Yes  [005585]
New Periodic Review This action will not be used to conduct a new periodic review.
Stages associated with this regulatory action.
Stage ID Stage Type Status
8335 NOIRA Stage complete. Comment period ended 11/01/2018.
8483 Proposed Stage complete. Comment period ended 08/11/2019.
8735 Final Stage complete. This regulation became effective on 11/15/2019.
Contact Information
Name / Title: LaTonya D. Hucks-Watkins  / Senior Legal Counsel
Address: 7450 Freight Way
Mechanicsville, VA 23116
Email Address:
Phone: (804)213-4698    FAX: (804)213-4574    TDD: ()-

This person is the primary contact for this agency.