Virginia Regulatory Town Hall
Virginia Alcoholic Beverage Control Authority
Virginia Alcoholic Beverage Control Board of Directors
Tied-House [3 VAC 5 ‑ 30]
Price Discrimination; Inducements
Action 4660
General Information
Action Summary Currently, the alcoholic beverage regulations are constructed in a manner that limits the ability of wine or beer wholesalers from differentiating pricing between off premises and on premises privilege licensees. In recent years, business practices have changed and it is not uncommon for wine wholesalers in other jurisdictions to create channels for pricing to retailers based on whether the licensee is in business to sell on premise or off premise. The Alcoholic Beverage Control Board was petitioned by the Virginia Wine Wholesalers Association to consider amending the regulation section 3VAC 5-30-90; Price Discrimination, Inducements, to allow for differentiated pricing between off-premises and on premises accounts. The proposed amendment would only impact the ability of wine wholesalers to establish differentiated pricing between on premise and off premise licensees The ABC Board sought comment on the petition and there was no opposition to moving forward.
Chapters Affected Only affects this chapter.
Executive Branch Review This action will go through the normal Executive Branch Review process.
RIS Project Yes  [004906]
Associated Petitions for Rulemaking Differentiation of Pricing by Wine Wholesalers Between Classifications of Retail Licensees
New Periodic Review This action will not be used to conduct a new periodic review.
Stages associated with this regulatory action.
Stage ID Stage Type Status
7698 Fast-Track Stage complete. This regulation became effective on 02/03/2017.
Contact Information
Name / Title: LaTonya D. Hucks-Watkins  / Senior Legal Counsel
Address: 7450 Freight Way
Mechanicsville, VA 23116
Email Address:
Phone: (804)213-4698    FAX: (804)213-4574    TDD: ()-

This person is the primary contact for this agency.