Virginia Regulatory Town Hall
Virginia Alcoholic Beverage Control Authority
Virginia Alcoholic Beverage Control Board of Directors
Retail Operations [3 VAC 5 ‑ 50]
Implementing Two Legislative Mandates: Happy Hour and Related Promotions; Definitions; Exceptions
Action 4480
General Information
Action Summary The Alcoholic Beverage Control Board proposes to amend 3 VAC 5 -50 (Chapter 50,) Retail Operations by the amendment of 3 VAC 5-50-160 to allow mixed beverage retail licensees to permit patrons to possess a flight of wine, beer or mixed beverages consisting of no more than five sample products. In the case of spirits each sample shall contain no more than one half ounce of distilled spirits and to sell pitchers of mixed beverages during a happy hour in accordance with limitations established by the Board. In addition, the proposed amendment will permit mixed beverage licensees to list the alcoholic beverage products featured during a happy hour in any lawful advertisement.
Chapters Affected Only affects this chapter.
Executive Branch Review This action will go through the normal Executive Branch Review process.
RIS Project Yes  [004586]
Associated Mandates
New Periodic Review This action will not be used to conduct a new periodic review.
Stages associated with this regulatory action.
Stage ID Stage Type Status
7394 Fast-Track Stage complete. This regulation became effective on 07/15/2016.
Contact Information
Name / Title: LaTonya D. Hucks-Watkins  / Senior Legal Counsel
Address: 7450 Freight Way
Mechanicsville, VA 23116
Email Address:
Phone: (804)213-4698    FAX: (804)213-4574    TDD: ()-

This person is the primary contact for this agency.