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Department of Alcoholic Beverage Control
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Alcoholic Beverage Control Board


chapter
Advertising [3 VAC 5 ‑ 20]
Guidance Documents   Periodic Reviews
Chapter Information
Description This chapter sets forth limitations on advertising of alcoholic beverages by manufacturers, distributors, and retailers.
State Authority Title 4.1, Code of Virginia
Federal Authority None entered
Exempt from APA No, changes to this chapter are subject to the Administrative Process Act and the standard executive branch review process.
Text of Regulation Link to Virginia Administrative Code
Goals of Regulation To promote the public health, safety, and welfare by promoting moderation in alcoholic beverage advertising, while allowig manufacturers, distributors, and retailers a reasonable opportunity to promote their products in the marketplace.
Meetings

Contact Information
Name / Title: W. Curtis Coleburn III  / Chief Operating Officer
Address: 2901 Hermitage Rd.
Richmond, VA 23220
Email Address: curtis.coleburn@abc.virginia.gov
Telephone: (804)213-4409    FAX: (804)213-4411    TDD: (804)213-4687
Current Actions
Action Title Latest Stage Status
None

Past Actions
Action Title Latest Stage Status
Alcoholic beverage advertising on outdoor signs and billboards Final Stage complete. This regulation became effective on 12/18/2013.
Updating Advertising Regulations as a Result of Periodic Review Final Stage complete. This regulation became effective on 12/18/2013.
Amendments to Advertising and Tied-House Regulations to conform to recent General Assembly action and to simplify and update them. Final Stage complete. This regulation became effective on 3/5/2010.
Use of Athletes and Novelty and Specialty Items Final Stage complete. This regulation became effective on 8/28/2002.

Withdrawn Actions
Action Title Latest Stage Status
Revisions as a Result of Periodic Review NOIRA Stage withdrawn on 8/11/2006 after the comment period had ended.
Advertising Rule Revisions NOIRA Stage withdrawn on 7/30/2004 after the comment period had ended.